6 Comments
May 11, 2022Liked by Thomas Klaffke

Thanks for sharing, Thomas! Interesting example... would love for that company to succeed on that vision, showing that scale and sustainability doesn't need to be a contraction. There is much power in this case and can set a precedent. By the way, do you have any other examples of companies headed in that direction?

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That's an interesting model, but the term "degrowth" might sound misleading (at least to me as a non-native speaker of English - that may be the cause). It seems to imply that growth is opposite to sustainability, circularity, etc. and there can be no good model for growth. However, scaling sustainability, modularity and other such practices to mass audiences worldwide is crucial for a better future for everyone. That means a new model of growth is necessary, ie sustainable growth - it would be interesting to see that in practice.

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